Simply put, digital marketing tools make everything better. The right apps will increase your efficiency, decrease errors, and make just about all of your interactions and work activities easier. So, are online marketing tools important? Yeah, we’d say so.And today, there’s a wide variety of marketing tools for small businesses to help give you an edge on the competition, communicate better with your audience, and convert leads faster and more efficiently. Finding the right one to fit your business needs, now that’s a little tricky.Fortunately, there are some proven apps that have risen to the top of the charts, time and time again. If you are looking for a way to make your business run smoother, employees work more efficiently, and marketing campaigns more effective, check out the industry-recognized best marketing tools online today.
- Best forFreelancers, email marketers
- Key usesEmail marketing
- PriceFrom $20per month
Constant Contact is a niche marketing solution. It offers email marketing. That’s it. But what you can do with this email marketing tool is enough to make any business consider this stand-alone option. CC does have other marketing tools as well, including contact management, analytics, and calendar management tools. But email is where it’s really at. With mobile-optimized templates, drag-and-drop editor, and Ecommerce solutions, Constant Contact has everything you could possibly want for your email marketing campaigns.
Constant Contact has excellent automation, as well. You can send out welcome emails for new customers, set up a trigger for email series according to customer behavior, and automatically send reminders for abandoned carts. Constant Contact also lets you build lists and segment contacts for tailored ad campaigns.
- Segmented lists
- Triggered email series
- Full contact management
- No SEO
- Gets pricey when your lists get longer
- Best forEveryone
- Key usesEmail marketing, lead generation, SEO
- PriceFrom $0
Hubspot is possibly the most popular marketing platform around today. Aside from its whimsical help videos and easy to follow site format, Hubspot earned its place at the top by delivering extremely professional, extensive, and powerful tools for businesses. And the offering covers the spectrum from sales to marketing, customer service, CRM, and more. So, it’s not hard to understand why so many companies choose Hubspot as one of the best marketing tools in the industry.
Hubspot goes deep when it comes to its marketing solutions. You’ll find everything, including SEO, email, and social media marketing. But Hubspot takes everything to another level. For example, you’ll get an SEO wizard to walk you through the entire SEO process, data-driven email marketing campaign tools, and social media monitoring tools that are built into your platform.
- Impressive, professional marketing tools
- Direct response widget for social media mentions
- SEO wizard
- Plans have a big gap in pricing
- Not enough SEO-self features
- PriceStarting at $10.50
GetResponse is a lot more than your average email marketing service. In fact, it offers a tremendous variety of features and services that will only bolster your team’s productivity and profit. GetResponse takes things to the next level with features like webinar hosting, full customer retention management software, and dedicated IP addresses. As you climb the ladder of pricing tiers, GetResponse offers more and more impressive services. Get deliverability consulting, transactional emails, and a dedicated account manager to help with troubleshooting and campaign consulting.
Of course, GetResponse has the usual features you’d like to see with an email marketing platform, as well. Features like autoresponders, landing page designer, automation templates, Facebook Ads, and contact scoring and tagging will help your company maximize those leads and convert them into paying customers. Find out more about what GetResponse has in store for your business today.
- Premium features and services outside the standard suite
- Autoresponders, RSS to email, and other campaign tools
- Web forms, list builders, surveys
- Gets expensive quickly if you want more advanced features
- A/B testing could be stronger
- Best forSMBs, businesses that want hosting included
- Key usesEmail marketing, SEO, social media, analytics
- PriceFrom $10per month
While it started out as the premier domain registrar in the industry, GoDaddy has since become the go-to (see what we did there?) site for all things business-related. It’s a sort of one-stop-shopping experience with GoDaddy because of all it has to offer. Features include:
- Website builder
- Email marketing
- WordPress sites (hosting, management, support)
- Domain names
- Hosting packages
- Web security
GoDaddy has responsive designs, customizable themes, a central management console, rapid page-load, and analytics so that you can see what’s working. So really, you name it, GoDaddy has got it. And what’s more, it’s all available for free for the first month with a 30-day free trial.
- Huge range of marketing tools
- Website builder, designer features, and hosting included
- Analytics and SEO wizard
- SEO doesn’t come included with basic plan
- Not as much customization options
- Best forSelf-employed, small businesses
- Key usesBusiness management, automation, email
- PriceFrom $19per month
vCita touches more on the business management aspect of the marketing tools spectrum, so you won’t get much in the way of SEO from this company. But in the area of business management, vCita has some of the best marketing tools around. With everything from lead generation and conversion tools to project management, CRM, and email marketing, vCita is really an impressive option.
One of the most important features you’ll really appreciate is email automation. You can customize your campaigns down to the last design detail and then set up automation so that your email campaigns run on their own. Set up journeys or action-based email series to send out the appropriate email messages automatically to a group of leads or customers. Create reminders, thank you emails, discounts, and more. vCita also has social media marketing, website design, and an impressive online scheduler.
- Extensive email marketing tools
- Inclusive project management software
- Contact management and online scheduler included
- No SEO
- No PPC campaigns
- Best forLocal businesses, SMBs
- Key usesEmail marketing, lead generation, hosting
- PriceA la carte pricing
Like Wix for website design, Network Solutions is the underdog business’ best friend when it comes to marketing and business management overall. In addition to being the first domain provider, providing hosting services, website design, and SSL certificates, Network Solutions has plans that are jam-packed with useful online marketing tools like email marketing, PPC, and social media marketing management. The SEO optimizer is particularly in-depth, including optimized page tests, tags, and a monthly consultation with an SEO expert.
Network Solutions also has some key features that most local businesses wouldn’t even know to think about. Things like reputation management and on-page SEO can mean the difference between a roaring success and the business that just never goes anywhere. And Network Solutions really specializes in helping local businesses get found and grow their audiences.
- Excellent PPC campaigns
- Monthly SEO consultation with a pro
- Extensive email marketing
- Not easy to understand pricing plans
- Interface isn't as neat as it could be
- Best forBusinesses on a budget, outsourcing work
- Key usesSEO, email marketing, copywriting, SEM
- PriceFrom $5per project
Fiverr has a very simple business proposition: need a task, they’ll get it done. And all for $5. That’s right, the designers, marketers, content writers, programmers, and any other professional you hire from Fiverr all start their pricing at just $5. Now, let’s explain.
Fiverr is a crowdsourced network of professionals that allows companies to outsource all of their business needs to experts in the desired field. Brands will choose a Fiverr expert, give them the project details, and receive the results in an agreed-upon timeframe. The beauty of crowdsourcing is that you get excellent marketing solutions for a fraction of the price.
Fiverr projects start at $5, but they can go up considerably based on what marketing tools you’re looking for, how extensive the project is, and which contributor you choose. Browse through profiles and portfolios to find a good fit to get all of your online marketing tool requirements fulfilled.
- Competition-based low pricing structure
- Thousands of professionals to choose from
- Any type of digital marketing you could think of
- Hit or miss with some designers
- No guarantee on work quality
- Best forSMBs, startups, temp workers
- Key usesWebsite design, SEO, email marketing, blogs
- PriceFrom $13per month
Wix is a godsend for SMBs, people who are self-employed, gig workers, and other smaller businesses that don’t have either the manpower or the budget to work with the big dogs. That’s because Wix offers these smaller brands a huge variety of services priced to fit their limited budget.
Wix is generally known for its fast and easy website builder/designer. You can have a website up in minutes, without any design or coding knowledge. Recently, Wix added online marketing tools to its product offering. So now, business owners can get important tools, including SEO, email marketing, and content management, all bundled into one. And having these tools combined with your website designer gives things a more holistic package deal for easier implementation.
- Super easy to use
- Wix SEO Wizard for tailored SEO plan
- Excellent customer satisfaction rep
- Limited to the template you choose at the beginning
- Can be overwhelming with all the options
- Best forNiches, photographers, restaurants, artists
- Key usesCMS, analytics, blogging, design
- PriceFrom $12per month
Squarespace is a great tool that niche businesses find particularly appealing. We’re talking artists, musicians, and students of the world. That’s because Squarespace is so good at making whatever it is you’re selling look fantastic. A website designer by nature, Squarespace uses the same aesthetically-pleasing approach for its digital marketing tools.
Get your general SEO covered automatically, integrate social media accounts and marketing campaigns, and of course, design your website to wow. Squarespace also has an impressive email marketing tool and works particularly well for Ecommerce selling.
- Beautiful design and email marketing options
- Good for blogging, collections, catalogs, etc.
- Integrated marketing analytics included
- Multi-lingual stores aren’t supported
- No autosave functionality
- Best forSmall and mid-sized businesses
- Key usesSEO, email marketing, website building
- PriceVaries based on features
Web.com is another website builder gone rogue, or at least gone marketing tool generator. Boasting more than 3 million customers and websites, Web.com is certainly no slouch in the design realm. But the brand has what to offer in terms of online marketing tools, as well. For one thing, Web.com is excellent for SEO. You’ll get a private SEO account manager to help you tweak your website for optimal search engine optimization. Web.com also has SEO analytics and will list your business in Google My Business listings.
Web.com also has email marketing with customizable templates, list management, and email tracking tools. There are also tools for creating and managing PPC ad campaigns, social media marketing, and newsletters. Web.com will even help with lead generation and content management via a dedicated WordPress plan.
- Private, expert marketing consultant
- Fast website design
- Dedicated WordPress management plans
- No free trial
- No pricing details on website